Join me and BTI’s Michael Rynowecer for an in-depth look at the report’s key findings as well as what law firms of all sizes can do to maximize the power of LinkedIn for business development and visibility purposes in a free webinar on September 13.
13 Effective Ways Lawyers Can Build a Stronger Referral Network
In the legal industry where trust forms the cornerstone of relationships, referrals stand as a testament to an attorney’s capability, trustworthiness and expertise. Every lawyer knows the importance of having a strong referral network, but the challenge lies in creating a structured, sustainable system to garner them. In today’s era of vast competition and evolving client needs, the importance of a robust referral mechanism is indispensable. Let’s delve into how to create a more structured approach to increase your legal referrals.
The Power and Importance of Cultivating a Firm-Wide Business Development Culture at Your Law Firm
In an ever-competitive legal landscape, growth and client retention are paramount for law firms, regardless of their size.
While traditionally the onus of business development (BD) has fallen on senior attorneys or partners, today’s dynamic demands a more collective approach. Let’s delve into why creating a firm-wide business development culture is imperative and how to nurture it.
Understanding the Content Preferences of General Counsel: A Guide for Law Firms
In the world of legal services, the general counsel stands as a pivotal decision maker. Recognizing their content preferences can significantly influence law firms’ approach to securing new clients or fortifying existing ones. But with a deluge of legal insights flooding their inboxes daily, what do GCs genuinely seek from law firm content?
What Clients Really Want From Their Outside Counsel
Discovering what clients truly want from their outside counsel is a priority for thriving law firms. Attending in-house counsel events has revealed that clients yearn for transparency, responsiveness, cost-efficiency, and a keen understanding of their business. Yet, many firms still fall short of these expectations. To foster long-term client loyalty and satisfaction, law firms must adopt a holistic, client-centric approach in every interaction. From the initial greeting to precise billing and communication practices, every touchpoint is an opportunity to solidify the attorney-client relationship. Dive into this article for insights from client-focused panels on refining and strengthening your firm’s approac
Crafting Content for General Counsel: What They Really Want from Law Firm Content
With general counsel often at the helm of critical decision-making, understanding their content preferences can make a significant difference for law firms looking to secure new business or cement existing relationships. So, what do GCs genuinely want from law firm content, and how can law firms optimize their content for this pivotal audience? In this article, I delve into how to create content that will actually resonate with in-house counsel, including GCs.
Content Marketing for Newly Formed Law Firms: Establishing Authority and Boosting Online Visibility
The legal landscape is as competitive as ever, with numerous firms vying for the attention of a discerning clientele. For new entrants, standing out can be a challenge. This is where content marketing, especially through articles and blog posts, becomes invaluable. Let’s delve into the benefits and strategies of content marketing for newly formed law firms.
How to Create a Holiday Card That Clients Will Actually Open
Holiday cards are still an important touchpoint with your clients and prospects that you should incorporate into your marketing strategy.
I recommend sending out an e-card – it’s easier (as long as you have a targeted mailing list), cheaper and more direct especially with many people now working from home on a full time or hybrid basis. Here’s how to create a creative holiday card.
How to Successfully Launch a New Practice Area With a Lateral Lawyer Hire
Successfully launching a new practice in a law firm with a new lateral hire requires a mix of strategic planning, clear communication, marketing and proper integration of the new hire into the firm’s culture. Here are some key steps to ensure your lateral hire and their new practice is successful at your firm.
20 Strategies to Elevate Your Brand and Business
Building a brand and nurturing a business to success isn’t just a task, it’s a journey filled with continuous learning, experimentation and creativity. It’s a process where you offer solutions, add value, and help your clients. As the business environment evolves, so must your strategies. Here are 20 tips to guide you in elevating your brand and business.