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I had the opportunity to interview my good friend Andy Laver who is about to take center stage as the co-chair of the 2019 LMA Conference, which will be held in Atlanta on April 8-10, 2019.

To say that Andy is active in LMA would be the understatement of the year. In fact, his list of LMA accomplishments and volunteer activities is quite impressive. Andy was the president of the LMA Metro Philadelphia Chapter in 2014, joined the LMA’s Governance Committee in 2015, served as co-chair of the 2nd Annual Philadelphia Conference in 2016, served on the 2017 LMA Annual Conference (Las Vegas) Advisory Committee and is currently serving as a co-chair of the LMA Governance Committee (ok, now I’m going to take a breath!). In addition, in 2018, Andy served as a co-host of the Facebook Live reporting team for the 2018 LMA Conference in New Orleans along with me (more on that in a bit), following an successful LMA Facebook Live launch at the 2017 Conference in Las Vegas. 

Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead to new connections, jobs, referrals and so much more. Kara McKenna and I recently had the good fortune of serving as co-programming chairs of the 2018 #LMATech Midwest Conference, which was a great way for us to get to know each other better and also learn what makes a good and bad speaking submission.

We learned about innovations taking place within our industry and those legal marketers who are leading them. We also picked up some helpful skills on what makes a compelling speaking submission and the reverse of that – what does not.

After reading through more submissions than we can count at this point, we feel like we are in a position to give advice on how potential speakers can make themselves stand out from the pack. We put some tips together in an article for JD Supra “Want to Be Selected as a Conference Speaker? Here’s How to Increase Your Chances.”  

client centric 2

At the heart of this year’s Legal Marketing Association’s 2017 Southeast Conference was the importance of integrating the voice of the client in all marketing and business development efforts.

The message: firms that are successfully able to adopt the client-centric mindset and delight their clients will have a significant advantage over their competitors. 

It’s important to remember that the role of the client can be different things to different professionals. For example, if you are an in-house legal marketer, your clients are not only your traditional external clients, but also the lawyers at your firm, your colleagues in other administrative departments, your COO, etc. And if you are a business partner/service provider, anyone and everyone can potentially be a client or a referral source.

I was lucky enough to once again have the opportunity to speak at LMASE17 (more about that a bit later). A talented group of industry speakers provided attendees with actionable and innovative ideas under the conference’s theme of “mapping the future.” Here are some highlights: 

lmase

I was lucky enough to have the opportunity to speak at the 2016 LMA Southeastern Chapter Conference last week. It was my first time attending this conference, and it was well worth the trip to Orlando as it was the perfect size to facilitate networking, collaboration and learning.

A talented group of industry speakers provided attendees with actionable and innovative ideas to inspire under the conference’s theme of “grow, innovate and succeed.” Some highlights included: