Just as plants need water to thrive, marketing provides the nourishment your business needs to flourish.
Through effective marketing, your business can gain vital exposure, visibility and opportunities to grow
Professional Branding 101 for Junior Lawyers
Building a professional brand as a junior lawyer is crucial for establishing yourself in the legal profession, attracting clients and contributing to your long-term professional success.
Because people do business
How to Maximize the Summer to Build Your Business and Brand
Don’t take a break from marketing yourself or your organization during the summer – instead ramp it up. The summer is a great time to focus on your business development and branding efforts, especially since many of your competitors may not be.
Why Being Visible Is so Important
Here’s the thing about visibility – every single day that you don’t put yourself out there is a day where somebody else who does what you do will.
Maybe they
Why You Should Add Your Personal LinkedIn QR Code to Your Marketing Materials
What if I told you that there was a neat (and free) way to view and then request new connections to your LinkedIn network, and it was so easy that
Women Who Wow: Maggie Garden
In this installment of Women Who Wow, get to know Maggie Garden, the Director of Business Development at Shipman & Goodwin LLP. I got to know Maggie through LinkedIn and
How to Build Your Personal Brand When Your Company Doesn’t Want You to Have a Personal Brand
The relationships, reputation, expertise and network you build over time are critical to your success. This is your personal brand.
It’s hard to believe that not all companies are supportive
11 Secrets to Personal Branding Success
The secret to building your personal brand is putting yourself out there where potential clients and referral sources are, and going after opportunities and creating opportunities for yourself.
It’s great
How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts
Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these
Seven Ways to Become More Resilient
A friend recently gave me the most touching compliment, calling me a “warrior.”
Noting several challenges I’ve been through over the last few years, including the death of my mom