Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up in front of an audience (which is very unlike the old me), but I’m glad I did it. It was great to be back doing what I love to do, and I thank everyone who joined me for the program, especially SIG co-chairs Dean Carey and Jennifer Lapper, who invited me to speak at the event.

We had a great conversation about what each of our firms (both large, small and in-between) are doing on social to bring in leads and engage with target audiences on LinkedIn. It seems that using hashtags and writing CSR and diversity content is working well for everyone. Also, make sure your lawyers are comfortable using the platform and really understand how to share content from your company page. Lots of lawyers think they do but they don’t really know the difference between sharing, commenting on or liking posts. Sometimes you just need to visit them and show them in person. You need to tap into their valuable personal networks to obtain maximum engagement and reach.

I’ll post a more in-depth synopsis of the program shortly. Until then read my latest JD Supra article on “Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections).