LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you have LinkedIn profiles but aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. It is 100% worth your time, especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.

To show you just how easy (and beneficial) it is to use, read my latest JD Supra article for quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads.