Here are some tips on how to develop a strong personal social media content strategy to raise your profile, even in an uncertain time or a down market. Reach out to me if you’d like help with implementing these into your marketing strategy.
- Build a strong LinkedIn profile that highlights who you really are and your unique strengths – fill out all of the sections to obtain “All Star Status”
- Create a strong LinkedIn headline and profile company image
- Set up a LinkedIn company page if you don’t already have one and post content that is helpful and value added on it regularly – share content from your personal profile and company page so you can ensure maximum visibility
- Build an editorial/content calendar to help you manage your posts on your personal LinkedIn profile and company page
- Share your content at the right time (during commuting hours and lunchtime)
- Be a content collector and a creator
- Use hashtags to help your content be discovered
- Repurpose content multiple times
- Maximize every conference and create a takeaways piece (even if the conference is now virtual)
- Include an image with every post
- Use a combination of evergreen and timely posts
- Use a powerful mix of earned and owned media
- Capitalize on holidays and other milestones to fill in content gaps
- Pay it forward by promoting the successes of others on social (this is a great way to build strong relationships)
- Use a mix of platforms to engage with your target audiences (video, thought leadership, podcasts, etc.)
- Use paid social for key articles/posts
Stay safe and reach out with any questions.