Here are some quick, easy tips on how to create a strong LinkedIn headline

Your headline is one of the most important parts of your LinkedIn profile. It not only is one of the first things people interested in you see but it gets pulled into Google and LinkedIn searches about you.

If you don’t optimize it, LinkedIn will pull your current job title as your headline and many people let LinkedIn use the default (for example they say they’re an attorney or partner at X law firm) – that’s not differentiating or branding yourself.

The key to a strong LinkedIn headline is to be concise, descriptive and differentiating.

Here are some pointers for creating an awesome LinkedIn profile headline:

✅ Explain what you do and who you help in 120 characters or less

✅ Use keywords and phrases that a prospective client might use to find you – break them up by using symbols like I did in the example here

✅ Differentiate your headline from others in your industry, especially your competitors. An easy way to do this is by looking at the headlines of your colleagues and competitors and seeing what you like (and don’t like) about them as you craft your own.

✅ Think like your prospects and ask yourself, “Is it clear what I do from just looking at my headline?”

Reach out to me if you need help crafting your LinkedIn headline!