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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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As a lawyer, periods of downtime can feel unusual, especially when you’re accustomed to a busy schedule. However, these quieter moments provide a valuable opportunity to focus on business development and lay the groundwork for future growth. By strategically utilizing these lulls, you can turn them into productive, business-building moments that enhance your practice and prepare you for upcoming opportunities. Here’s how you can make the most of your downtime to enhance your business development and marketing efforts.

Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different techniques can help you connect with people effectively and leave a lasting impression.…

I recently had the opportunity to sit down with Chad Colton, a seasoned litigator who helps Pacific Northwest companies and business owners navigate some of the most complex and high-profile coIn our Q&A, Chad discusses the inspiration behind his video series, the most impactful tips he has shared and his goals for the future.mmercial litigation cases.

The Vault Law 100 rankings hold significant weight in the legal industry, serving as a benchmark for the prestige and reputation of law firms across the country. These rankings are based on the assessments of more than 20,000 associates from peer firms, who rate the prestige of firms other than their own on a scale of 1 to 10. For law firms, improving their Vault ranking is not just about gaining bragging rights; it’s about attracting top talent and positioning themselves as leaders in the legal field.

If you’re still on the fence about joining LinkedIn, consider this: LinkedIn isn’t just for job seekers and recruiters anymore—it’s become a must-have tool for networking, personal branding and business development. Think of it as your online website, networking event and marketing platform all rolled into one. Being active on LinkedIn can enhance your professional presence, help you connect with key players in your industry and open doors to new opportunities. Here’s why being on LinkedIn is essential for your career and business.…

In today’s professional landscape, developing a personal brand has become increasingly important for employees at all levels. For professionals working full-time, the idea of building a personal brand might seem daunting and risky. However, with the right approach, building your personal brand while maintaining a full-time job can lead to significant benefits for both employees and employers.…

When it comes to social media, my goal has always been to focus on my audience and adopt a client-centric mindset. This approach has been a big part of my social media growth and building genuine connections. Shifting to a client-centric mindset has been the key to my social media success. On the other hand, I’ve noticed that those who fail to grow their followers and influence on social media often make their posts all about themselves or share information that’s easily found through a quick Google search. You can do better – here’s how:…

Want to go viral on LinkedIn? It’s not just about luck. It’s about creating content that really connects with your audience and makes them want to share it. But don’t just focus on going viral. The real power of LinkedIn is building authentic connections and being relatable. Share your real experiences and insights to build trust and make a lasting impact. Here are 20 tips to help your LinkedIn posts go viral while staying authentic.…