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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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#LMA18 is almost here and I can’t wait! I look forward to this conference all year long. I’m excited to reunite with friends and to bring back new ideas to my firm. I’ve been thinking about how I can maximize my time away from the office (missing three full work days is stressful) and use the conference as an opportunity to not only learn and network, but also to build my professional brand.

So how do you get the most out of your conference experience and use it as an opportunity to build your own brand? I’ve put together some of my own tips and shared a few of my favorites from Nancy Myrland’s must-read post, “How To Maximize Your #LMA18 Annual Conference Experience.”

client centric 2

At the heart of this year’s Legal Marketing Association’s 2017 Southeast Conference was the importance of integrating the voice of the client in all marketing and business development efforts.

The message: firms that are successfully able to adopt the client-centric mindset and delight their clients will have a significant advantage over their competitors. 

It’s important to remember that the role of the client can be different things to different professionals. For example, if you are an in-house legal marketer, your clients are not only your traditional external clients, but also the lawyers at your firm, your colleagues in other administrative departments, your COO, etc. And if you are a business partner/service provider, anyone and everyone can potentially be a client or a referral source.

I was lucky enough to once again have the opportunity to speak at LMASE17 (more about that a bit later). A talented group of industry speakers provided attendees with actionable and innovative ideas under the conference’s theme of “mapping the future.” Here are some highlights: 

podcast
Warning - the full podcast is about 30 mins of me talking and talking about marketing stuff.

I recently had the opportunity to participate in a podcast with Good2bSocial where I discussed the unique challenges faced by small and mid-size law firms. I noted how they can take more risks on creative marketing strategies, but staffing and budget resources are more limited, which can lead to opportunities to utilize outside business partners in areas like writing, design or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing.

lmase

I was lucky enough to have the opportunity to speak at the 2016 LMA Southeastern Chapter Conference last week. It was my first time attending this conference, and it was well worth the trip to Orlando as it was the perfect size to facilitate networking, collaboration and learning.

A talented group of industry speakers provided attendees with actionable and innovative ideas to inspire under the conference’s theme of “grow, innovate and succeed.” Some highlights included: