When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions
How Building a Personal Brand Can Help You Grow Your Business
Personal branding is one of the most effective business development tools. It helps you get noticed, stay relevant and build stronger relationships. I know this first hand.
In today’s market
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.
How to Build Your Credibility and Influence on LinkedIn
Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same
Will Law Firm Marketing Change Under the Trump Administration?
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.
How B2B Companies Can Use Valentine’s Day to Strengthen Connections and Build Brand Affinity
Valentine’s Day is often associated with consumer brands, romance and personal relationships, but it’s also an opportunity for B2B companies to strengthen client relationships, showcase company culture and bring a personal touch to their marketing efforts. Business is at its core about relationships, and Valentine’s Day serves as a timely reminder to nurture those connections in an authentic and meaningful way.
How Law Firms and Lawyers Can Get More Value From Their Article Placements
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens next. A well-placed article should be the start of an ongoing strategy – one that reinforces thought leadership, deepens client relationships and generates business opportunities.
How Law Firms Can Take a Business Development Approach to Thought Leadership
For many law firms, thought leadership content is driven primarily by marketing. The goal? Stay visible, stay relevant and ensure the firm is top of mind. While this approach serves a purpose, it often sacrifices long-term value for short-term visibility. A thought leadership strategy driven by business development, on the other hand, offers a more targeted, strategic and lasting approach.
Why a Newsletter is Essential for Building a Powerful Personal Brand
The most influential personal brands and businesses share one important tool: a newsletter. If you don’t have one, you’re missing out on one of the most effective ways to grow your audience, establish credibility and generate revenue.