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LinkedIn Mobile Editing Twitter kind of

LinkedIn has been slowly rolling out enhancements to its company pages over the past month or so to its millions of users all over the world, and one of them is something that many administrators of company LinkedIn pages have been asking for a very long time – drum roll please – the ability to manage company pages from a mobile device.

When I realized late Friday night that I can now manage the company LinkedIn pages for which I am an administrator, I almost jumped for joy on a very crowded Manhattan street.

But then I realized that you can’t really manage the page from your mobile device and to do what you really need to do editing wise, you still need to be at a desktop computer.

This was a huge bummer for me, and I’m sure many other marketers who are constantly on the go and want the ability to post from their phones just like we can for Facebook, Twitter and Instagram. I continue to be surprised that LinkedIn’s platform doesn’t yet enable users to have the full range of tools that you do on its desktop version when you are THE most powerful and important social media platform for business professionals.

Read on to learn what you can and cannot do from your mobile device.

LinkedIn Update
LinkedIn continues to make much-needed updates to its platform

If it seems like new LinkedIn features are popping up almost every day, it’s because lately they are (too bad LinkedIn doesn’t really announce new enhancements). LinkedIn has launched a new feature providing users with a host of new options for choosing the audience and visibility of each of their posts.

The new “Review Your Post” feature now gives LinkedIn users the option to select a unique audience for each individual post instead of sending it to everyone in their network, which was previously users’ only option. One size fits all is no longer the default on LinkedIn, which is a long overdue enhancement to the platform. You can even now add your post to Twitter at the same time you push out your post on LinkedIn (that is, if your Twitter account is already linked up to your LinkedIn account – which you can easily do in the settings section – and the post is under the Twitter character limit).

Here’s what you need to know about it plus one more cool new enhancement to the platform.

Stefanie LinkedIn Speaking at LMATech
That's me at LMA Tech in Chicago!

Use LinkedIn today. Not tomorrow. It is THE most important networking tool for professionals and will help you quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network.

Today, networking online is just as important as making in-person connections. And in the professional world, LinkedIn continues to be the most important social media channel for business development.

Don’t forget that your LinkedIn profile is often the first or second Google search result when someone searches for you online. LinkedIn is powerful, period. 

Lately I’ve been exploring concepts related to how to effectively engage with clients, prospects and other key influencers using social media to both strengthen your brand but more importantly, to generate new business.

At the end of the day, every single social media marketing effort should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

It’s time to get excited: For those of you who manage your company’s LinkedIn pages, I have some really great news (in case you didn’t already discover this yourself): You can now edit posts on company pages!

This limitation on company pages was a huge pet peeve of mine (and overall grievance on LinkedIn), because previously, if you saw a typo, or wanted to make any kind of change to a post, you needed to delete the entire post and then post it again, leading to lost page views and analytics, not to mention a loss of your precious time.

While users have been able to easily edit their personal posts, the same option did not exist for company posts. That is, until now. Now to edit a post on your LinkedIn company page, just go to the top right of the post to where the three little dots are and you’ll now see “Edit Update” as the very first option (see screenshot above). Voilà!