So you created a video series or you’re in the process of doing so, but you’re not sure how to effectively promote it or stand out from the many other
16 Innovative Strategies to Promote Your Law Firm Video Series
Best Practices for Creating an Effective Law Firm Content Marketing Strategy
What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!
Content marketing can be a cost-effective way to promote and engage audiences through tactics such as e-newsletters, YouTube videos, short-form social media videos, blog posts, social media posts and podcasts. In this article, Chris and I explore how to turn one piece of content into other pieces of content that you can use to build your business and brand.
Q4 Marketing To-Dos: Prepare for a Stronger 2024
As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the following year. Here’s a comprehensive list of Q4 marketing to-dos that can provide momentum and direction for businesses and individuals as we get close to 2024.
Maximizing Your Downtime: Elevating Marketing and Business Development for Law Firms and B2B Companies
As many individuals take a break to recharge this time of year, there’s a valuable opportunity to focus on marketing and business development. Rather than letting your marketing efforts hibernate, your downtime can be strategically leveraged to amplify your brand and strengthen client relationships. Whether you’re amidst a vacation or experiencing a temporary business lull, consider these practical steps to invigorate your marketing and business development strategies.
Women Who Wow: Terri Pepper
Terri Pepper is the CEO of TerraLex, a prestigious global network of law firms. Before her role at TerraLex, she held various positions in the legal industry, from strategy and marketing consultant to the head of operations for a national law firm. Learn more about her in this women who wow profile.
Five Successful Legal Marketing Strategies for the Upcoming Fall Season
As we transition from August to September, it’s an apt time for the legal community to reevaluate their branding and marketing strategies. The transition between seasons offers more than just a change in weather; it’s an opportunity to ensure that branding efforts are robust, effective and aligned with industry shifts and client needs and wants. Here are some ideas to get you started.
Revolutionize Your Content Strategy Through The Power of Repurposing
Here’s a reality check: Just because you posted it once doesn’t mean everyone saw it. People’s online habits differ widely – some scroll leisurely, others have sporadic online presence and some might simply have missed your post amidst the flood of content.
You should assume that most people did not see it. And that’s why you need to repurpose your content.
How to Harness AI Copywriting Tools for Business Success
Time is a precious commodity for all of us. This is where the remarkable capabilities of AI copywriting tools come into play. They offer more than just convenience; they are the secret weapon that can revolutionize your content creation process and propel your business forward. Here’s how.
Leveraging LinkedIn to Maximize the Impact of Your Events and Webinars
Beyond its role as a platform for career opportunities, LinkedIn has emerged as a crucial tool for those seeking to amplify their speaking engagements. So, how can one tap into this platform to its fullest for public speaking promotions?
Q&A With Top Law Firm Partner Recruiter Jeffrey Lowe on the Launch of His Advisory Firm
Jeffrey Lowe, one of the top law firm partner recruiters and advisors in the United States, recently launched Jeffrey Lowe Partners, LLC, a boutique advisory firm focusing on select, exclusive search engagements for the world’s leading law firms and the representation of major rainmakers, groups and top government officials.