Terri Pepper is the CEO of TerraLex, a prestigious global network of law firms. Before her role at TerraLex, she held various positions in the legal industry, from strategy and marketing consultant to the head of operations for a national law firm. Learn more about her in this women who wow profile.
As we transition from August to September, it’s an apt time for the legal community to reevaluate their branding and marketing strategies. The transition between seasons offers more than just a change in weather; it’s an opportunity to ensure that branding efforts are robust, effective and aligned with industry shifts and client needs and wants. Here are some ideas to get you started.
Here’s a reality check: Just because you posted it once doesn’t mean everyone saw it. People’s online habits differ widely – some scroll leisurely, others have sporadic online presence and some might simply have missed your post amidst the flood of content.
You should assume that most people did not see it. And that’s why you need to repurpose your content.
Time is a precious commodity for all of us. This is where the remarkable capabilities of AI copywriting tools come into play. They offer more than just convenience; they are the secret weapon that can revolutionize your content creation process and propel your business forward. Here’s how.
Beyond its role as a platform for career opportunities, LinkedIn has emerged as a crucial tool for those seeking to amplify their speaking engagements. So, how can one tap into this platform to its fullest for public speaking promotions?
Jeffrey Lowe, one of the top law firm partner recruiters and advisors in the United States, recently launched Jeffrey Lowe Partners, LLC, a boutique advisory firm focusing on select, exclusive search engagements for the world’s leading law firms and the representation of major rainmakers, groups and top government officials.
So, what makes content stand out to clients and other target audiences amidst the digital deluge? And how can a law firm effectively capture attention and communicate its expertise to its clients and prospects? Let’s delve into the tactics that can elevate your content from mere noise to must-engage material.
Whether you’re an entrepreneur, corporate executive, seasoned lawyer or just starting out in your career, leveraging LinkedIn’s dynamic features can significantly enhance your professional trajectory and open doors to myriad opportunities.
With an active LinkedIn profile and a dedicated base of followers, you’re poised to transform your online relationships into concrete business ventures. Ready to tap into that potential? Let’s delve into strategies to transition your online engagements into tangible business opportunities.
Ashley Carlisle is the CMO of HyperDraft, a legal automation platform and trusted technology partner to game-changing law firms and legal departments. Learn more about her in this Women Who Wow profile.
The adage “it’s not what you know, but who you know” might need a slight update. While connections remain invaluable, in today’s digital age, it’s perhaps more apt to say