No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp
Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and
Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.
This is for a number of reasons.
You should always be building your personal brand because you never know.
Anything can happen – you could get let go, your company could falter, become a consultant or go
It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program. Many firms aren’t investing in creating these programs or the programs they have may not have yielded real ROI quite yet. In this article, learn about the benefits of having an alumni relations program and how to create an effective one at your firm.
One of the smartest things I did was taking control of and building my personal brand. Having a strong brand has led to many professional opportunities and helped me in
Once upon a time I wrote content that sounded like everyone else’s. It was dry and factual but it lacked the human aspect and it didn’t include videos or imagery.
If you’re ready to invest in your marketing efforts but aren’t sure where to start, focus on tactics that will have a strong impact on your brand building and business
Sometimes life gets in the way of things we want to do. Case in point – I’m supposed to be at the Legal Marketing Association’s annual conference in Florida right