Business Development

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podcast
Warning - the full podcast is about 30 mins of me talking and talking about marketing stuff.

I recently had the opportunity to participate in a podcast with Good2bSocial where I discussed the unique challenges faced by small and mid-size law firms. I noted how they can take more risks on creative marketing strategies, but staffing and budget resources are more limited, which can lead to opportunities to utilize outside business partners in areas like writing, design or SEO. Big law can lead to legal marketers being stretched thin, whereas small law can allow marketers to dive deep into content marketing.

lmase

I was lucky enough to have the opportunity to speak at the 2016 LMA Southeastern Chapter Conference last week. It was my first time attending this conference, and it was well worth the trip to Orlando as it was the perfect size to facilitate networking, collaboration and learning.

A talented group of industry speakers provided attendees with actionable and innovative ideas to inspire under the conference’s theme of “grow, innovate and succeed.” Some highlights included: