career development

Subscribe to career development via RSS

Among the key pillars of the content marketing ecosystem are owned, earned and paid media. While owned content is what you create and control (like blog posts, videos, podcasts, long-form articles and ebooks), earned media refers to the external validation you receive, such as media coverage, guest articles, social shares and influencer endorsements. Achieving earned media coverage can significantly amplify your content’s reach and impact. Here’s a guide on how to get more mileage from your owned content by securing earned media coverage.…

Staying updated with the latest news, trends, and updates related to your industry is crucial. Enter Google Alerts—a free tool that can supercharge your competitive intelligence (CI) strategy. If you’ve never considered it before, here’s why you should set up Google alerts to track yourself, your clients, your competitors and prospects today.

Speaking engagements and webinars offer a powerful platform to demonstrate expertise, network with peers and attract new clients. But the reach of these events doesn’t have to end once the event or webinar is over. With strategic planning, you can repurpose and leverage your presentation to create a plethora of additional content, broadening your influence and maximizing the return on your preparation efforts.

Here’s a roadmap to get more from your speaking engagements.…

As lawyers, public speaking is often a significant part of the job, especially when sharing expertise at conferences, webinars and seminars. But why stop at the presentation you spent hours researching and creating? Every speaking engagement is an opportunity to elevate your personal brand and your firm’s presence in your industry. Here’s a roadmap on how to repurpose your legal presentations into dynamic marketing materials.…

LinkedIn is a vital platform for sharing insights and establishing expertise. For those looking to enhance their professional brand, it’s crucial to understand how to effectively leverage LinkedIn. Whether you’re starting from scratch or refining your online presence, these strategies will provide actionable insights for establishing yourself as a thought leader on LinkedIn.

Countless posts flood our LinkedIn feeds daily, and a thoughtful comment on LinkedIn can help you stand out and build your brand. Not only do comments drive conversations, but they also foster networking, amplify brand visibility and position you as a thought leader in your industry. Understanding the significance of a good comment and mastering the art of crafting one can help differentiate you on LinkedIn.…

In an era where consumers are looking for transparency, authenticity and engagement, the importance of a strong social media presence for business leaders cannot be understated.

A recent study by Edelman reveals that a whopping 82% of people are more likely to trust a company when their senior executives are active on social media.

But how can organizations tap into leveraging their leadership’s brands, especially when their top executives are either too busy or hesitant to dive into social media?…

Lawyers have a unique opportunity to expand their professional network and attract potential clients by using LinkedIn. But just being on LinkedIn isn’t enough. To tap into its full potential, lawyers must use it strategically. This means understanding your target audience, building a robust profile, engaging effectively and leveraging connections to drive real business. Here’s how attorneys can make the most out of LinkedIn, from fostering genuine connections to turning those connections into actual business.…