Client Development

Subscribe to Client Development via RSS

For business professionals and executives, the adage “Your network is your net worth” serves as more than a motivational quote—it’s a strategy and a guiding principle.

It underscores the immense value of connections and interactions in steering the trajectory of one’s career.

Today, the synthesis of networking and personal branding is at the nexus of professional growth and opportunities. But how do you harness the power of networking to carve out a distinct space in an increasingly competitive marketplace and build your business too? The answer lies in networking and personal branding.…

Profitability should be at the forefront of a law firm’s goals. While revenue generation is paramount, understanding and implementing strategies tailored to the size and structure of a law firm can significantly boost profitability.

Profitability ensures the long-term viability and growth of a law firm. It is not just about earning, but effectively managing and utilizing those earnings to reinvest in the firm’s future, adapt to industry changes and reward the hard work of its employees.

Here is a breakdown of actionable profitability strategies for small to midsize law firms and big law firms, with an emphasis on client service.…

If you want to increase likes and engagement on your social media posts, make them more about your audience and less about you, especially when promoting successes such as award wins and matter victories.

In other words: be sure to provide value and educate others and to show versus tell in your posts, no matter the subject (but especially in self-congratulatory content).

And most importantly, don’t brag.

If you do want to post content about your achievements and successes, change the way you frame it by putting your client/audience at the center. It just takes a little time and effort to craft these posts in a more client-centric way.…

Networking can be a powerful tool for business professionals, regardless of the industry or stage of their career. Whether you’re attending a local business event, a major industry conference or a casual coffee chat, each interaction offers a unique opportunity to expand your connections, learn from peers and potentially pave the way for future collaborations.

However, like any other strategic endeavor in business, networking shouldn’t be approached haphazardly. To extract real value from your networking efforts, a solid strategy is key. Here’s why…

In the competitive landscape of legal services, firms that do not actively engage in business development are at a distinct disadvantage. Business development isn’t just a strategy; it’s a mindset that, when permeated throughout a law firm, can drive sustained growth and success. Here’s a guide on how to inculcate a business development culture within your law firm.…

The legal profession has always been rooted in tradition. However, as the world evolves at an unprecedented rate, the legal sector too finds itself in flux.

For lawyers, this presents both challenges and opportunities. The modern attorney must weave time-honored legal expertise with the dynamism of contemporary business strategies.

To thrive in this environment, lawyers must think beyond case law and statutes. They must envisage themselves as more than just legal practitioners and adopt the multifaceted role of business strategists, networkers and brand builders.…

In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks. These are not just former colleagues; they are ambassadors, potential clients and powerful connectors.

Leveraging the goodwill, shared experiences and mutual respect inherent in these relationships can open doors that cold outreach simply cannot. However, converting these connections into tangible business opportunities demands more than a cursory annual newsletter or a generic alumni event.

It calls for a holistic approach that blends authenticity with strategy and a commitment to providing real value at every touchpoint. Here are some ways to harness the strength of your alumni network and translate it into business opportunities for your firm.…

In the age of digitization and rapidly evolving industries, the parameters that define a successful lawyer have undergone a radical shift. Beyond having a strong courtroom prowess and legal acumen, interpersonal dynamics play a significant role in determining professional success.

No longer is it enough to simply be great at what you do; the truly successful lawyers of today must also cultivate genuine connections and be genuinely likeable.

Luckily most lawyers are likable – here’s how to harness the power of likeability to strengthen your business development and marketing efforts.…