Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips to make your content marketing efforts successful and worthwhile from my latest JD Supra article. Keep in mind that they may take time to show real ROlI, but I have seen thought leadership content lead to new business over and over, so be patient!

Here’s a link to the full JD Supra article.