Birmingham, Alabama-based Emily Woloschuk helps lawyers build their businesses and deliver outstanding client service.
She has held a diverse range of marketing and business development roles, including serving as the director of marketing at a litigation boutique where she led business development, client feedback, public relations and marketing technology strategy, as well as holding a senior management role at an Am Law 200 firm where she developed and implemented practice-specific strategies in the litigation and corporate groups.
Emily is the 2021 President-Elect of the Legal Marketing Association’s Southeast Board of Directors and is a longtime volunteer of the LMA.
Find out why Emily is a woman who wows in this Q&A.
Why did you choose your profession?
Prior to legal I worked as an editor for a publishing company. It was a fast-paced environment where I learned to lead projects, meet deadlines, articulate a vision and communicate with executives.
After several years I moved from San Francisco back home to Alabama. At this time, the world of publishing was rapidly changing, and I knew that I needed to change industries.
With the goal of channeling my skillset into a new career, I landed a legal marketing role at an AmLaw 350 firm. That was in 2006. Fifteen years later I still delight in working with lawyers.
What do you love most about what you do?
Collaboration and creation! Assembling a team of professionals and empowering them to succeed is rewarding. I get really jazzed listening to the diversity of thought in a team setting and building upon ideas to create a new initiative.
Sometimes it takes grit and determination to push through projects. When we can support a firm’s strategic goals by working together to drive innovation and develop solutions, it is very satisfying.
I also place high value in volunteering for the Legal Marketing Association. Much to my delight I found a community that is rich in camaraderie, mentorship, and professional development.
Any advice to young women who want to succeed in the workplace?
Join an affinity group or professional association and become involved. The organization will foster professional development and help you create a network of peers. This encourages the sharing of ideas and will help you succeed in the workplace.
Make sure the organization’s mission is something that excites you and that you want to support. If so, you will be more inclined to join committees and volunteer for leadership positions.
You will learn how to inspire a board of directors, delegate responsibility, serve your members, encourage participation and show appreciation. You will also learn from one another.
As an added bonus, you will develop friendships!
What do you wish you could tell your younger self?
Work with people who recognize your strengths and value your contributions. As you achieve milestones – both small and large – celebrate your successes!