The role of lawyers is dynamic, ever-shifting and demanding. According to a survey by Thomson Reuters, lawyers at smaller firms dedicate only about 60% of their time to client-related work. If you’re doing the math, that’s almost half their day spent on tasks unrelated to their primary role. This diversion doesn’t just decrease productivity—it also hits the revenue.
A strong personal brand hinges on the depth and quality of the connections you cultivate with your audience. Authenticity, value-driven content and consistent engagement become pivotal in forging these bonds. To effectively enhance your brand’s impact, consider these three strategies designed to foster meaningful relationships and position you as a thought leader in your area of expertise.
So you created a video series or you’re in the process of doing so, but you’re not sure how to effectively promote it or stand out from the many other
What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!
Content marketing can be a cost-effective way to promote and engage audiences through tactics such as e-newsletters, YouTube videos, short-form social media videos, blog posts, social media posts and podcasts. In this article, Chris and I explore how to turn one piece of content into other pieces of content that you can use to build your business and brand.
As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note, but also about setting the foundation for success in the following year. Here’s a comprehensive list of Q4 marketing to-dos that can provide momentum and direction for businesses and individuals as we get close to 2024.
As many individuals take a break to recharge this time of year, there’s a valuable opportunity to focus on marketing and business development. Rather than letting your marketing efforts hibernate, your downtime can be strategically leveraged to amplify your brand and strengthen client relationships. Whether you’re amidst a vacation or experiencing a temporary business lull, consider these practical steps to invigorate your marketing and business development strategies.
Terri Pepper is the CEO of TerraLex, a prestigious global network of law firms. Before her role at TerraLex, she held various positions in the legal industry, from strategy and marketing consultant to the head of operations for a national law firm. Learn more about her in this women who wow profile.
As we transition from August to September, it’s an apt time for the legal community to reevaluate their branding and marketing strategies. The transition between seasons offers more than just a change in weather; it’s an opportunity to ensure that branding efforts are robust, effective and aligned with industry shifts and client needs and wants. Here are some ideas to get you started.
Here’s a reality check: Just because you posted it once doesn’t mean everyone saw it. People’s online habits differ widely – some scroll leisurely, others have sporadic online presence and some might simply have missed your post amidst the flood of content.
You should assume that most people did not see it. And that’s why you need to repurpose your content.
Time is a precious commodity for all of us. This is where the remarkable capabilities of AI copywriting tools come into play. They offer more than just convenience; they are the secret weapon that can revolutionize your content creation process and propel your business forward. Here’s how.