Why do some professionals struggle to build their personal brands on LinkedIn? Because they start with the wrong mindset.
They focus on themselves and their services. They use social media
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
I celebrated my birthday last week with some very close friends and family.
This birthday was so much better than last year when we were in the beginning of the lockdown.
It was also so much more meaningful because I have grown exponentially as a result of being through a lot both personally and professionally which enabled me to find happiness again.
If you follow the blog, you know that it was like a bomb went off in my life about a year and a half ago. It basically sent me on a completely new path in my personal and professional life – one that I didn’t necessarily choose – but that I looking back, I can see I was ultimately destined for.
I used to hate change and be so afraid of the unknown. And now I am not. Don’t get set on anything in your life because you just never know what might happen and trust your gut most of all.
2020 gave me a new life along with wisdom, perspective and the tools to navigate new challenges. I’m really proud of the person that I am today. She’s a better friend, employee, sister and partner.

Here are a few other things I learned over the past year.
It’s really important to have a custom background image on your LinkedIn profile today. It’s a free and easy way to brand yourself and because it takes up so much…
I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.
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Many people and businesses are forgetting one important thing when crafting their hashtags.
Hashtags are a great way to expand the reach of your company or brand. By adding hashtags…