Photo of Stefanie M. Marrone

Stefanie M. Marrone

Subscribe to Stefanie M. Marrone's Posts

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

Follow:Read more about Stefanie M. MarroneStefanie's Linkedin ProfileStefanie's Twitter ProfileStefanie's Facebook Profile

A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals.

Therefore, you’d think that firms would strive to integrate the voice of their clients into all they do.

Unfortunately, many law firms fail to adopt a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of “random acts of marketing.”

The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.

Clients want to hire lawyers who make them feel good about themselves and who make them look good, both inside and outside their organizations.

As a legal marketing professional, your job is to assist lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider, and—if successful – to be viewed also as a trusted business advisor.

Here are eight ways to adopt a more client-centric mindset at your firm: