Just as plants need water to thrive, marketing provides the nourishment your business needs to flourish.
Through effective marketing, your business can gain vital exposure, visibility and opportunities to grow
How Law Firms Can More Effectively Repurpose High-Performing Content
When it comes to content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas and writing new posts from scratch, spend time looking through what you already have and repurpose your top-performing blog posts, videos, articles, podcasts and more.
13 Ways to Use Summer Downtime to Build Your Business and Brand
The summertime is a gift for all of us. The pace of work is a bit less intense, which means there is an opportunity to focus on things on our
Better Ways for Law Firms to Promote Their Successes on Social Media
After working in law firm marketing for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers, Super Lawyers and Chambers.
Fourth of July Social Media Post Ideas for Law Firms
As we approach Independence Day, it’s a great time for law firms of all sizes to showcase the principles that shape our great nation. Here are some ideas for what
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
It’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially for small- or mid-sized law firms, where it can
How to Use Artificial Intelligence to Easily Create Professional Headshots
AI headshots are an inexpensive and convenient technology for many individuals – you just upload photos of yourself, pay a small fee and you have headshots in a few hours without ever leaving your home. AI headshots use artificial intelligence to create a realistic composite of someone from other photos of that person. They are helpful for people who want a headshot without hiring a photographer but still want professional-looking pictures.
Women Who Wow: Amanda Bekric
Amanda Bekric is a social media strategist at Dady & Gardner, P.A., a franchise law firm based in Minneapolis.
With her deep understanding of digital marketing and passion for creating
Professional Branding 101 for Junior Lawyers
Building a professional brand as a junior lawyer is crucial for establishing yourself in the legal profession, attracting clients and contributing to your long-term professional success.
Because people do business
How to Maximize the Summer to Build Your Business and Brand
Don’t take a break from marketing yourself or your organization during the summer – instead ramp it up. The summer is a great time to focus on your business development and branding efforts, especially since many of your competitors may not be.