While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social
How to Master LinkedIn While Social Distancing
Join Me for a Webinar on How to Build Your Brand and Business During Social Distancing on February 23
I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing.
20 Effective Social Media Best Practices for Any Size Law Firm
You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms
Why Choosing The Right Company Swag Is so Important for Your Brand and Business
This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my
Client Referral Success Story: Everyone Can Be a Potential Referral
I heard a very inspiring story about how a client referral came from a series of conversations that a lawyer had with the cleaning service employee who was assigned to
How Your Competitors Can Help Your Marketing and Business Development Efforts
I am a big believer in checking out your competition.
It’s a smart and free way of empowering your knowledge of the industry, analyzing activities and help you identify the
Women Who Wow: Katie Lipp
The next Women Who Wows is Katie Lipp.
Katie is the founder of her employment and business law firm, the Lipp Law Firm, which serves clients in DC,
How to More Easily Use LinkedIn to Build Your Brand and Business
If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:
- Have a strong foundation – meaning a more
Why You Need to Care About Generation Z When it Comes to Your Marketing Efforts
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over
How to Increase the Number of Referrals You Receive
In the professional services world, referrals are the lifeblood of obtaining new clients, and in some ways also retaining your clients.
My friend Josh Baron is a lawyer in Utah