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PSA to Law Firms – Please Don’t Capitalize “Firm” Anymore

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, Social Media

This is my PSA to law firms re capitalizing “Firm”

Does anyone else also feel strongly that law firms shouldn’t capitalize the word “Firm” in outward facing materials particularly in…

How to Format Your Content for LinkedIn for Maximum Impact

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, LinkedIn
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The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use it …

How to Overcome Your Top Worries With Your Content Marketing Efforts

By Stefanie M. Marrone on January 25, 2021
Posted in Content Marketing, Social Media
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Content marketing is not one of those marketing efforts where you see immediate results. It’s a long-term investment that will likely not show ROI for some time.

In addition, if …

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Giving Thanks to Lexblog for Helping Me Build This Blog

By Stefanie M. Marrone on January 5, 2021
Posted in Blogging, Content Marketing, Personal Branding, Personal Development

Sometimes all it takes is for someone to believe in you to push you out of your comfort zone and get you to where you’re supposed to be.

A few …

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Success Strategies for Reaching Your Full Potential on LinkedIn

By Stefanie M. Marrone on January 3, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Social Media

I didn’t always have a strong LinkedIn network or presence. Just like many of you I had to start from scratch. And there was a long time where I didn’t …

How to Become More Strategic (and Efficient) About What You Post on Social Media

By Stefanie M. Marrone on January 2, 2021
Posted in Content Marketing, LinkedIn, Social Media
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Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.

I find that so many individuals who …

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15 Easy Ways to Enhance Your Personal Content Marketing and Social Media Strategy

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Personal Branding, Social Media

If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement…

Why You Should Create Holiday Content for Social Media

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Social Media, Twitter
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Every holiday is an opportunity to do something creative and differentiating on social media.

Social Media Tip: What to Post When You’re Short on Fresh Ideas

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Social Media
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Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or …

LinkedIn Hidden Feature: Create a Newsletter on LinkedIn

By Stefanie M. Marrone on December 3, 2020
Posted in Business Development, Content Marketing, LinkedIn, Personal Branding
Newsletter

LinkedIn is rolling out yet another new feature to its users – the ability to create newsletters on its platform.

Some LinkedIn users have the ability to write about a…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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