The legal landscape is as competitive as ever, with numerous firms vying for the attention of a discerning clientele. For new entrants, standing out can be a challenge. This is where content marketing, especially through articles and blog posts, becomes invaluable. Let’s delve into the benefits and strategies of content marketing for newly formed law firms.
Holiday cards are still an important touchpoint with your clients and prospects that you should incorporate into your marketing strategy.
I recommend sending out an e-card – it’s easier (as long as you have a targeted mailing list), cheaper and more direct especially with many people now working from home on a full time or hybrid basis. Here’s how to create a creative holiday card.
Successfully launching a new practice in a law firm with a new lateral hire requires a mix of strategic planning, clear communication, marketing and proper integration of the new hire into the firm’s culture. Here are some key steps to ensure your lateral hire and their new practice is successful at your firm.
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem.
Staying informed about the latest trends and adopting effective strategies is crucial for these firms to remain competitive and thrive in today’s evolving legal marketplace.
This article by Chris Fritsch and Stefanie Marrone explores eight important business development and marketing trends and provides practical strategies to help smaller and mid-size law firms achieve success.
When it comes to content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas and writing new posts from scratch, spend time looking through what you already have and repurpose your top-performing blog posts, videos, articles, podcasts and more.
As we approach Independence Day, it’s a great time for law firms of all sizes to showcase the principles that shape our great nation. Here are some ideas for what
Legal guide rankings can serve as useful third-party recognition that can aid with confirmation of referrals, provide valuable content for social media, assist with recruiting efforts for law students and
Here’s one thing everyone needs to do on their LinkedIn company pages today.
Create and use your company hashtag.
A company hashtag is a custom hashtag that is unique to
Lateral hiring enables law firms of all sizes to acquire experienced attorneys with specialized skills, valuable client relationships, sought-after competencies and industry connections.
Many firms utilize lateral hiring to grow
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp