The summertime is a gift for all of us. The pace of work is a bit less intense, which means there is an opportunity to focus on things on our
Better Ways for Law Firms to Promote Their Successes on Social Media
After working in law firm marketing for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers, Super Lawyers and Chambers.
Fourth of July Social Media Post Ideas for Law Firms
As we approach Independence Day, it’s a great time for law firms of all sizes to showcase the principles that shape our great nation. Here are some ideas for what
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
It’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially for small- or mid-sized law firms, where it can
Six Reasons Why Lawyers Should Speak at Conferences and Webinars
In the legal profession, knowledge and expertise are highly valued assets. And in an increasingly competitive market, lawyers must find effective ways to establish themselves as thought leaders and trusted advisors, while staying top of mind with the people who can hire and refer work to them.
One powerful avenue for achieving this is by speaking at conferences and webinars. Speaking engagements provide lawyers with a platform to share their insights, demonstrate their expertise and build valuable connections within the legal community.
Here are six reasons why lawyers should say yes to speaking at conferences and webinars.
Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director
Have you considered the power of hiring a fractional marketing director/fractional CMO for your law firm?
Marketing plays a vital role in attracting clients, enhancing brand visibility and driving business
The Most Effective Way to Improve Your Law Firm Chambers Rankings
If you’re disappointed with your Chambers legal guide results, this post is for you.
So many lawyers and marketing professionals spend a lot of time crafting great submissions with strong
How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts
Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these
How to Effectively Use Your Summer Downtime to Build Your Brand and Business
The summer time is a great time to relax, recharge and reset your marketing efforts. You may actually have the time to do things that will support your brand for
12 Ways to Strengthen Your Professional Relationships and Bring in More Business
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast