Personal Branding

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Pam Tobias has more than 15 years of legal marketing experience, with a focus on CRM and other marketing technologies. For the last 15 years, she has focused specifically on LexisNexis InterAction, working with business development, events, communications and other teams to align the database for business planning, key account management and other vital marketing, business development and firm initiatives. She also specializes in repositioning misunderstood (or failed) systems working closely with marketing, business development and IT.

As a Client Advisor at LexisNexis, she focuses on helping clients be successful with
their marketing and business development initiatives by integrating technology into growth strategies and everyday business processes.

Learn more about Pam in this Women Who Wow profile.

Logan Tracey is the Head of Business Development and Marketing for the Real Estate practice at Herrick Feinstein, one of New York City’s largest full-service commercial real estate law and land use & zoning practices. She also leads the BD efforts for the Israel and Nordic practices, with a focus on inbound transactions to the United States.

Before beginning her career in legal marketing, Logan was a singer and an actress in New York working in theater, television, commercials and indie film. Her studio album, For Sale, can be found on iTunes, Spotify and where ever you stream your music.

I’m so glad I met her many years ago through the Legal Marketing Association and thankful for social media to help us keep in touch.

Connect with her on LinkedIn and learn more about her in this profile.

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I celebrated my birthday last week with some very close friends and family.

This birthday was so much better than last year when we were in the beginning of the lockdown.

It was also so much more meaningful because I have grown exponentially as a result of being through a lot both personally and professionally which enabled me to find happiness again.

If you follow the blog, you know that it was like a bomb went off in my life about a year and a half ago. It basically sent me on a completely new path in my personal and professional life – one that I didn’t necessarily choose – but that I looking back, I can see I was ultimately destined for.

I used to hate change and be so afraid of the unknown. And now I am not. Don’t get set on anything in your life because you just never know what might happen and trust your gut most of all.

2020 gave me a new life along with wisdom, perspective and the tools to navigate new challenges. I’m really proud of the person that I am today. She’s a better friend, employee, sister and partner.

Here are a few other things I learned over the past year.