Women Who Wow

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Logan Tracey is the Head of Business Development and Marketing for the Real Estate practice at Herrick Feinstein, one of New York City’s largest full-service commercial real estate law and land use & zoning practices. She also leads the BD efforts for the Israel and Nordic practices, with a focus on inbound transactions to the United States.

Before beginning her career in legal marketing, Logan was a singer and an actress in New York working in theater, television, commercials and indie film. Her studio album, For Sale, can be found on iTunes, Spotify and where ever you stream your music.

I’m so glad I met her many years ago through the Legal Marketing Association and thankful for social media to help us keep in touch.

Connect with her on LinkedIn and learn more about her in this profile.

Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.

As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.

In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.

Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.

Learn more about her in this Women Who Wow profile.

The next Women Who Wows is Dallas-based Leigh Doyle. Leigh is a marketing, communications and business development leader with more than 18 years of experience in the healthcare technology, startup and legal industries.

Her passion for people and human development is evidenced both in her education and training and in her daily operations at Winstead PC, where she works closely with high growth industry groups and attorneys to design strategies and initiatives that accomplish business growth goals.

Leigh is a mom of five (!) and they range in age from 20 all the way to 5, a runner, a lifelong learner and is passionate about helping others achieve their goals.

Connect with Leigh on LinkedIn.

Laura Frederick is a commercial contracts attorney with 25 years of experience at international law firms like Morrison & Foerster and cutting edge companies like Tesla.

She is the Managing Attorney at Laura Frederick Law PLLC, a boutique law firm in Austin, Texas that helps sophisticated businesses with their vendor contracts. She also is the Founder and President of How to Contract, a training and skills platform for lawyers and professionals to learn how we draft and negotiate contracts in the real world. How to Contract features a robust community of 240+ contract enthusiasts in the How to Contract Network. Laura posts daily practical contract tips on LinkedIn (you can follow her here).

Last year, she published Practical Tips on How to Contract, a best-selling book full of practical drafting and negotiating contract techniques and tactics in her book.

I met Laura on LinkedIn (of course!) – and I love her voice on LinkedIn and her uniqueness on the platform. She really does stand out in the sea of sameness with so many lawyers. Learn more about her in this Women Who Wow profile.

The next woman who wows is Dallas-based employee benefits and executive compensation lawyer Misty Leon. Misty is a tax lawyer who also specializes in laws that apply to employer-sponsored benefit plans, such as ERISA, the Affordable Care Act, COBRA and HIPAA.

Misty has represented both public and private employers, including state and local governmental entities. She has extensive experience representing companies that provide services to employee benefit plans, which means she’s seen both sides of many employee benefit transactions. She worked at several global firms and now is at an employee benefits boutique firm where she says she is able to continue doing interesting work with more flexibility and direction over her practice.

In addition to practicing law, Misty is interested in innovating and improving upon the delivery of legal services to clients.

Learn more about her in this Women Who Wow profile and connect with her on LinkedIn.

Lynn Tellefsen-Stehle is the Chief Marketing Officer at Wilentz, where she directs the marketing, business development and communications strategy and operations for one of New Jersey’s largest and most successful law firms.

In addition to being a leading CMBDO, Lynn is exploring her entrepreneurial side as the co-owner of a farm-to-table restaurant, Cave Bistro, at the Jersey Shore with her husband. It’s a great example of how women can be business owners while have a satisfying, progressive career. Learn more about Lynn’s restaurant and her career.

Michelle Friends​ is the Executive Director at Denver-based law firm Fairfield and Woods, P.C. where she oversees all aspects of the firm’s administrative functions. She is also very active in the Legal Marketing Association and is currently the Treasurer Elect of the International Board. Learn more about her in this Women Who Wow profile.

I am so excited to feature the next woman who wows – Purvi Sanghvi – because I have worked with her directly and know she is truly a trailblazer, an advocate for other women, a leader in her field and all-around awesome person.

Purvi is the Director of Strategic Pricing at global law firm Paul Hastings. She is responsible for creating the platform upon which pricing strategies are implemented across the firm globally. Her team oversees pricing management, develops and analyzes alternative fee arrangements, and creates budgets for complex client matters.

She is responsible for pricing strategies for the firm’s top clients, often interacting with them directly as another face of the relationship. In all of these responsibilities, she works closely with firm clients and partners to develop innovative, efficient and results-oriented solutions.

Purvi has been involved in the creation of law firm pricing strategies since 2007 and has been on the forefront of shaping how they service the legal industry.

She is a founder and board member of the Legal Value Network and a board member and fellow of the College of Law Practice Management.

Learn more about Purvi .

As the Director of Marketing for the largest CPA firm in Albany, Teal, Becker and Chiaramonte CPAs, Ali Anechiarico oversees and implements all marketing initiatives designed to grow the TBC brand and expand the reach of the firm’s portfolio of accounting, tax and advisory services.

Prior to joining TBC, Ali oversaw all marketing initiatives for a leading intellectual property law firm in Albany. She has extensive experience with professional services marketing including event planning, email marketing, advertising, branding and business development.

Ali has volunteered for many organizations and is currently President-Elect for the American Marketing Association Capital Region and on the Advisory Committee for CPAmerica.

Ali and I met several years ago through the Legal Marketing Association. She was part of the Upstate NY chapter and let’s just say there weren’t many people in it so she was looking for more people to engage with and more people to bounce ideas off of especially since she was a solo marketer. We immediately hit it off, and I was so happy to be a mentor of sorts to her. We were able to finally meet in person at a local event in New York City and then spent more time together at an LMA National Conference. I’m so glad our paths crossed.