How many LinkedIn connections do you have?
If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly
Seven Ways to Build a Stronger LinkedIn Network
How to Ensure That Your Content Shows Real ROI
I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business
Three Ways to Effectively Maximize Attending a Conference
I recently had the opportunity to attend (and speak at) the LMA Mid-Atlantic Region Conference on building an alumni relations program. It was great to see old friends and make
Twelve Tips for Effective In-Person Networking in the Post-Pandemic World
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind
Why Creating an Alumni Relations Program is One of the Best Investments You Can Make in Your Law Firm
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Three Ways to Use LinkedIn Groups to Build Your Brand and Business
LinkedIn Groups are great way to increase your visibility and make new connections that can ultimately help grow your business.
A lot of people don’t know how to effectively use
Six Reasons to Use Social Media Today
Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.
Social media helps us stay top
How to Protect Your LinkedIn Account From Hackers
I realized my LinkedIn account was hacked yesterday when I got a notification that someone canceled the LinkedIn event I set up for the webinar I’m hosting on Thursday causing