Crafting great content is just the starting point of a journey that’s much more about than just writing skills and occasional social media posts. In today’s crowded digital world, actively promoting your blog is essential, not just a bonus, for anyone looking to make their blog stand out. It highlights the need for a focused approach to make sure your blog doesn’t just blend into the background but reaches and engages your target audience effectively.
In the world of law, where every clause, phrase and precedent counts, it’s not uncommon to come across articles and blog posts that sound more like a legal encyclopedia than helpful content for the average individual. However, effective communication demands clarity, especially when addressing a diverse audience. This article will help you create blog posts that genuinely resonate with your clients, regardless of their legal background.
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
One of the most rewarding things I get to do is being a blogger.
As a former magazine journalist and lifelong writer, I love this blog, and I am so
Sometimes all it takes is for someone to believe in you to push you out of your comfort zone and get you to where you’re supposed to be.
A few
There are a lot of law firm blogs competing for market share, they are a huge commitment and not all blogs wind up being successful.
So are they worth it? The short answer, yes, IF you can find a niche and a strong team committed to its success.
Blogs are great branding and lead generation tools – they can often lead to speaking engagements as well as new clients (the holy grail of content efforts). As Susan Kostal writes in her latest article for Attorney at Work, “blogging is also a significant equalizer for those in small and midsize firms. With consistency, many authors from less well-known firms compete more than ably against those in national brand-name firms.”