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11 Ways to Build Your Brand and Business During the Summer

By Stefanie M. Marrone on July 1, 2022
Posted in Business Development, Legal marketing, Personal Branding
Here are some ideas for how you can build your brand and business during the summer

As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp…

Five Steps to Grow and Nurture Your LinkedIn Presence and Network

By Stefanie M. Marrone on June 28, 2022
Posted in LinkedIn, Social Media
How to grow and nurture your LinkedIn connections

What do LinkedIn and a plant have in common? Well, think of LinkedIn like a plant that needs care and nurturing in order to grow and flourish.

That means not…

Women Who Wow: Elise Holtzman

By Stefanie M. Marrone on June 27, 2022
Posted in Women Who Wow, Women's Initiatives
Women Who Wow Elise Holtzman The Lawyers Edge

As president and founder of The Lawyer’s Edge, Elise Holtzman helps clients, including legal organizations and individual attorneys, achieve professional and personal success by providing highly customized professional development…

New LinkedIn Feature: How to Add a URL Link to Your Profile

By Stefanie M. Marrone on June 27, 2022
Posted in LinkedIn, Social Media
how to Add a URL to LinkedIn profile

Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.

It’s a visible…

10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level

By Stefanie M. Marrone on June 24, 2022
Posted in LinkedIn, Social Media
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The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.

Today, LinkedIn should be…

Quick Tips for a Better LinkedIn Profile Photo

By Stefanie M. Marrone on June 15, 2022
Posted in LinkedIn, Personal Branding
LinkedIn Profile Pic to-do

A strong professional profile photo is one of THE most important parts of your LinkedIn profile.

Your profile picture appears in all of your LinkedIn searches and on Google, and…

13 Ways to Develop a Successful Social Media Strategy at Any Size Firm

By Stefanie M. Marrone on June 7, 2022
Posted in Branding, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media
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I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it

…

Your Summertime Marketing and Business Development Personal Marketing Plan

By Stefanie M. Marrone on May 28, 2022
Posted in Business Development, Career Development, Client Development, Content Marketing, LinkedIn, Marketing, Personal Branding, Social Media
Summer Marketing (1)

Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!

The summer is a great time to focus on your business…

Four Steps to Marketing Success by Deborah Farone

By Stefanie M. Marrone on May 27, 2022
Posted in Business Development, Legal marketing
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This is a guest post by the brilliant Deborah Farone. She is the former CMO of Cravath and Debevoise & Plimpton and now runs a successful marketing strategy consulting…

How to Effectively Keep in Touch with Your LinkedIn Connections to Grow Your Brand and Business

By Stefanie M. Marrone on May 19, 2022
Posted in Business Development, LinkedIn
Copy of Grow your network on LinkedIn

I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.

That means not just buying a…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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