Join us for a special Women Who Wow virtual event on June 7 at 1pm ET featuring Katie Lipp. Katie is a law firm owner and mentor for women
Women Who Wow Event – Book Reading with Katie Lipp for her New Book Build Your Empire
Watch a Replay of Using Your Clothes to Connect with Image Coach Melanie Lippman
Utilizing our wardrobe as an extension of our brand is not some frivolous task only possible for those that love shopping and reading fashion magazines. There is science: An easy-to-follow
Women Who Wow: Vickie Spang
Get to know Vickie Spang in this Women Who Wow profile. Vickie recently retired as the Chief Marketing Officer of Sheppard Mullin, a 1,000+ attorney law firm with 15 offices
Five Easy Ways to Build Your LinkedIn Strategy
If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are
9 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level
Many of you may be on LinkedIn regularly but you’re not seeing much success in terms of building your brand and business. I wonder if you are doing the same
Why We Need Strong Female Friends in Our Lives
Everything in life – personally and professionally – centers around cultivating relationships. Relationships are the key to everything. And that goes for who you choose as your female friends, especially
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
How to Easily Customize Your LinkedIn Profile URL
Your default LinkedIn URL is long and full of numbers and other characters, which is not very user friendly or easily shared with your network.
The main point of LinkedIn
What to Do When Your To-Do List is as Long as a CVS Receipt
Have you ever gone to CVS and bought two things and walked out of the store with a foot-long receipt? It always makes me chuckle.
Do you know what doesn’t
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.