I wish achieving success on LinkedIn was just about writing great posts. There is so much more to it, and the more you know about LinkedIn’s algorithm, the more you
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
A How-To Guide to Growing Your LinkedIn Network and Presence
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
How to Easily Add Captions to Your Social Media Videos
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Use LinkedIn to Build Your Network and Bring in Business
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.
How to Create a Stronger LinkedIn Cover Image
One of the most important areas on your LinkedIn profile that most professionals don’t customize is their cover image.
Together with your LinkedIn profile picture, the LinkedIn cover image is
Women Who Wow: Janet Odgis
Learn more about Janet Odgis, the founder of Odgis + Company, an award-winning, woman-owned brand design agency based in New York City in this Women Who Wow profile.