career development

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I learned something really important at this year’s 2018 LMA Annual Conference: Successful people are not necessarily happy. But happy people are more likely to be successful.

The takeaway? You should really care about incorporating happiness into your life. Here’s why: In addition to being more successful in their careers, happy people are more productive in their jobs, experience better health and therefore live longer lives. They are also kinder, less hostile and more productive, and the list goes on. To me this seems like the most enthusiastic PSA for happiness in the history of PSAs.

I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is THE largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections, you reconnected with industry friends, and you spent a lot of time in the exhibit hall talking to leading service providers about their products and technologies. You likely saw Mario Lopez and quite a few wrestlers in town for Wrestlemania in the common spaces at the Hyatt Regency, and you returned to the office with a ton of information to digest and ideas to implement, which is exciting but also quite overwhelming.

client centric 2

At the heart of this year’s Legal Marketing Association’s 2017 Southeast Conference was the importance of integrating the voice of the client in all marketing and business development efforts.

The message: firms that are successfully able to adopt the client-centric mindset and delight their clients will have a significant advantage over their competitors. 

It’s important to remember that the role of the client can be different things to different professionals. For example, if you are an in-house legal marketer, your clients are not only your traditional external clients, but also the lawyers at your firm, your colleagues in other administrative departments, your COO, etc. And if you are a business partner/service provider, anyone and everyone can potentially be a client or a referral source.

I was lucky enough to once again have the opportunity to speak at LMASE17 (more about that a bit later). A talented group of industry speakers provided attendees with actionable and innovative ideas under the conference’s theme of “mapping the future.” Here are some highlights: