I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
12 Ways to Strengthen Your Professional Relationships and Bring in More Business
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast
Women Who Wow: Rebecca Edwards Hnatowski
In this installment of Women Who Wow, get to know Rebecca Edwards Hnatowski, the Senior Marketing and Business Development Manager at Williams Mullen. Rebecca helps attorneys grow relationships with
Simple Ways Lawyers Can Market Themselves During the Summer
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp
How Law Firms Can Build a Stronger Internal Culture
It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise
20 Effective Ways to Build a Stronger Personal Brand Today
Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and
How to Create Better Content for Your LinkedIn Company Page
Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.
This is for a number of reasons.
How to Create an Effective Alumni Relations Program
It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program. Many firms aren’t investing in creating these programs or the programs they have may not have yielded real ROI quite yet. In this article, learn about the benefits of having an alumni relations program and how to create an effective one at your firm.
How to Develop a More Intentional Personal Brand
One of the smartest things I did was taking control of and building my personal brand. Having a strong brand has led to many professional opportunities and helped me in
20 Ways to Build a Stronger Content Marketing Strategy
Once upon a time I wrote content that sounded like everyone else’s. It was dry and factual but it lacked the human aspect and it didn’t include videos or imagery.