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Better Ways for Law Firms to Promote Their Successes on Social Media

By Stefanie M. Marrone on July 3, 2023
Posted in Awards, Legal Directories, Legal marketing
The-better-way-to-promote-yourself-and-your-firm

After working in law firm marketing for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers, Super Lawyers and Chambers.…

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

By Stefanie M. Marrone on July 1, 2023
Posted in Content Marketing, Evergreen Content, Legal marketing, Personal Branding, Social Media
Evergreen-Content-1

It’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially for small- or mid-sized law firms, where it can…

Nine Ways to Creatively Repurpose Your Presentations Into Multiple Pieces of Content

By Stefanie M. Marrone on June 19, 2023
Posted in Content Marketing, Personal Branding, Public Speaking
3

People think I create content all day long. But I don’t. I am just smart about how I use what I already have and what I agree to do. Here’s …

Why Being Visible Is so Important

By Stefanie M. Marrone on June 18, 2023
Posted in Career Development, Marketing, Personal Branding
Why you need to be visible

Here’s the thing about visibility – every single day that you don’t put yourself out there is a day where somebody else who does what you do will.

Maybe they…

Five Ways Law Firms Can Get Better Chambers Rankings

By Stefanie M. Marrone on June 13, 2023
Posted in Awards, Law firms, Legal Directories
10 Tips to Establish Yourself as a Thought Leader on LinkedIn

Legal guide rankings can serve as useful third-party recognition that can aid with confirmation of referrals, provide valuable content for social media, assist with recruiting efforts for law students and…

Women Who Wow: The Team at stage LLC

By Stefanie M. Marrone on June 12, 2023
Posted in Women Who Wow, Women's Initiatives
Women Who Wow Founders of Stage

Meet Kathleen Hilton, Jennifer Ramsey and Megan Senese, co-founders & principals of stage LLC, a women-owned business development & marketing venture focused on relationships, revenue and growth for …

Why You Should Add Your Personal LinkedIn QR Code to Your Marketing Materials

By Stefanie M. Marrone on June 12, 2023
Posted in LinkedIn, Networking, Personal Branding
LinkedIn QR codes

What if I told you that there was a neat (and free) way to view and then request new connections to your LinkedIn network, and it was so easy that…

Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director

By Stefanie M. Marrone on June 11, 2023
Posted in Legal marketing
2

Have you considered the power of hiring a fractional marketing director/fractional CMO for your law firm?

Marketing plays a vital role in attracting clients, enhancing brand visibility and driving business…

14 Ways Lawyers Can Create a Stronger Referral Network

By Stefanie M. Marrone on June 8, 2023
Posted in Business Development, Business Referrals
Seven Ways Lawyers Can Create Stronger Referral Networks

I don’t know any lawyers who aren’t open to getting more referrals for work, but I do know a lot of lawyers who haven’t yet scratched the surface of creating…

How to Build Your Personal Brand When Your Company Doesn’t Want You to Have a Personal Brand

By Stefanie M. Marrone on June 5, 2023
Posted in Personal Branding, Personal Development
How to create a business development culture at your law firm

The relationships, reputation, expertise and network you build over time are critical to your success. This is your personal brand.

It’s hard to believe that not all companies are supportive…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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