In this installment of Women Who Wow, I’m featuring Caroline Hess, the social media marketing manager at Zenoti in Seattle.
I met Caroline when she worked at Lexblog. She was so helpful to me as I got this blog off the ground and supportive of it as it grew. I’m so thankful to her for her help and kindness.
Learn more about Caroline.
What do you love most about what you do?
I’m a social media marketing manager at Zenoti, a business management software company for spas, salons and medspas. I love working in social media, because it gives me constant opportunities to spread positivity about brilliant ideas and causes and people worth honoring.
Last month in honor of International Women’s Day, I was able to make a video with women at my company, talking about women in leadership that they admire. It was so exciting to see each woman in the video get bright-eyed talking about female CEOs, cultural icons, and inspirational figures that motivates them to wake up every day and achieve greatness for themselves.
People work really hard in their jobs every day, and I think celebrating their work or giving them a shout out is one way to encourage a positive community in the office, on social media and beyond.
What do you wish you could tell your younger self?
I’ve only been in the workforce for a couple years now, but I remember coming out of college and wanting to really prove myself as smart, on top of things and fully capable of handling anything thrown my way. I still think this attitude is good and healthy for a young person starting off their career, but I think I put too much pressure on myself to know everything when I really didn’t. Saying “I don’t know” is a good thing when it’s followed with, “But I want to learn! Please explain it to me.”
What does Women’s History Month mean to you?
To me, Women’s History Month is a recognition of all of the beautiful, unique things of which women are capable. There are so many roles we occupy in everyday life – moms, CEOs, sisters, daughters, neighbors, friends and so many more. Each one of those roles are equally important, and we can do all of them at once! I think that’s amazing and definitely worth celebrating.