Don’t take a break from marketing during the summer.

As we all start to re-emerge from quarantining, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.

Summer is a great time to focus on your business development and branding efforts especially since many of your competitors may not be – use that to your advantage.

Here are 25 ideas on how to do that in my JD Supra article, which involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform.

The ideas include:

  • Build strong relationships
  • Reevaluate your business’ goals for the year
  • Get to know your top clients better
  • Reconnect with former clients
  • Develop a smart and inexpensive visual content strategy
  • Provide personalized, value-added content
  • Enhance and update your bio and LinkedIn profile
  • Become involved with your alumni associations
  • Find ways to help your contacts
  • Ensure that all practice area/industry descriptions on your web site reflect current market conditions
  • Volunteer on a bar association committee, for a social cause or a pro bono project

Read the full article for more tips.