Here are the top fears and objections I hear when it comes to why business professionals haven’t started posting on LinkedIn to grow their brand or business.
- What if I
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Why I’m Passionate About Finding a Work Environment That Supports the Well-being of its Employees
In October 2019 I was let go from my job as a director of marketing at a mid-size law firm in large part because I had a mental health issue
How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
It’s not always easy to generate a steady stream of content, which is so important to stay top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week.
And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold:
1) you will help to build your brand and become seen as a subject matter expert;
2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and
3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story.
Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Register for the Next Free Women Who Wow Webinar – How to Create a Mentally Healthy Workplace Culture in Law Firms on 5/20
Join me, Gina Passarella, Editor-in-Chief, Global Legal Brands at ALM Media, LLC, Diane Costigan, Director of Coaching/Well-Being at Winston & Strawn LLP and Kerrie Mohr, Founder and Director of A
A Valuable Resource to Help You Not Fall for Spammy Lawyer Awards and Rankings Submissions
For all of those marketing folks and lawyers who ask whether an award or ranking is worth putting on your bio or even worth pursuing in the first place –
Women Who Wow: Helen Burness
Helen Burness is truly a woman who wows, and I am so excited to feature her in this series. I met her – where else? – on LinkedIn! I am such a fan of her posts on every social media channel and so thankful that social brought us together from across the pond.
After many years at the forefront of change in legal, she set Saltmarsh Marketing to champion innovative founders and businesses in legal to give them a powerfully recognisable voice. Her work involves crafting strategies and plans, developing distinctive brands, creating memorable campaigns, building stand-out websites and harnessing the power of social media on the company, the founder and team level.
Helen is also CMO of She Breaks the Law, a global community of women change makers who are passionate about the power of innovation and collaboration.
You can follow Helen on social media on LinkedIn, Twitter, Instagram and TikTok (Helenloves80s).
Learn more about Helen.
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What’s a mistake that many law firms and business professionals make on LinkedIn?
They take the time to create a great post and then they never post it again. I
Women Who Wow: Caroline Hennessy
Meet Caroline Hennessy, the next Woman Who Wows. Caroline is the CEO and owner of Ideator Marketing.
Caroline provides marketing consulting services to organizations across the country. Serving as
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I used to have no clue how to use LinkedIn and posted dry content that got no engagement.
What I’ve learned on LinkedIn is that if you really want to
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It’s that time of year, when there’s a litany of commercials, greeting cards and social media posts all serving as constant reminders for some of us that we won’t get