Photo of Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

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A wise friend of mine always says that I should assume good intent with everyone with whom I come into contact. I try to do this instead of making snap judgments and reacting in the moment, but it isn’t always easy to practice in real life.

For example, a couple of weeks ago I accidentally bumped someone with my ginormous handbag on the NYC subway. Her response was, well let’s just say not very nice and included a four-letter word. The old me would have retorted with something snarky, but the new me, who lately has been going through a lot personally and who keeps hearing the “assume good intent” words in her head on loop, simply apologized and wished her a better day. I instantly felt better. I was the bigger person and didn’t react negatively (woo hoo)! And more importantly I was kind, because I knew that her anger had nothing to do with me and rather was about something going on in her own life. If each of us was more empathetic toward each other, we would eliminate so much unnecessary conflict and drama.

I wanted to write about being kinder to others to remind myself and others because so many of us are carrying around heavy personal baggage on a daily basis that impacts us. In fact, it’s a miracle on some days that we can even function being saddled with this much baggage. It doesn’t matter how successful or old one is, everyone deals with personal and professional issues that affect our moods and impact our interactions with others. And while we don’t have control over what others do, we do have control over our own actions, how we deal with the cards we’ve been dealt and how we interact with others.

The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Instead of taking a break from doing business development and marketing activities while the sun is shining, smartly use this time to focus on those marketing activities you always wish that you had more time to do. This is great way to get an advantage over your competitors who may be lounging poolside for the summer. Here are some ideas on how you can incorporate in-person networking and online networking to help you build your brand and your book of business.