Top of mind awareness is the key to successful marketing in any field- especially the legal industry. It helps establish a strong, consistent presence with clients, prospects and others interested in what you do.
In the context of legal marketing, top of mind means being at the top of the list when it comes to the law firms and lawyers that potential clients consider when they have a legal need.
Here are some reasons why top of mind awareness is important in legal marketing
When it comes to content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas and writing new posts from scratch, spend time looking through what you already have and repurpose your top-performing blog posts, videos, articles, podcasts and more.
As we approach Independence Day, it’s a great time for law firms of all sizes to showcase the principles that shape our great nation. Here are some ideas for what
It’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially for small- or mid-sized law firms, where it can
People think I create content all day long. But I don’t. I am just smart about how I use what I already have and what I agree to do. Here’s
Webinars are one of the most effective and inexpensive marketing tactics to generate leads, promote your business and its employees, and increase conversions for professional service organizations.
Once the webinar
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.
So many companies and individuals create good content – such as podcasts – but
Once upon a time I wrote content that sounded like everyone else’s. It was dry and factual but it lacked the human aspect and it didn’t include videos or imagery.
37 seconds. That’s how quickly Chat GPT drafted this sample blog post for me in my YouTube video. I don’t plan on using it but I wanted to see how