I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!
Today I’m excited to feature a guest column by Natasha Alladina. She writes:
You know those missed connections ads on Craigslist?
Well, I realized something. I’ve had a bunch
What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
I keep updating this story because the hashtag follower counts are rapidly changing and rising. Here’s an updated version of the chart and the article as of 4/19.
Hashtags are great tools to help your content become discovered on LinkedIn, but only if you know how to correctly use hashtags and you use the most effective ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact. The content you post should have your target audience in mind and be designed to help them navigate this unprecedented time.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your
Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.
My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn:
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
I wanted to share a way to enhance your content marketing efforts on the LinkedIn app of which you may not be aware.
The next time you find something in