What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.

1. Educational

2. Informational

3. Tutorials (how-to’s)

4. Solution-based

5. Good works (pro bono, community service, giving back)

6. Case studies

7. Events/educational programs

8. Behind the scenes

9. Motivational

You can use a combination of written and visual content to tell the story, and also utilize new media such as videos and podcasts to resonate with your target audiences.

Review your metrics to better understand which posts are resonating with your readers and which ones are not so that you can create more of what does well and less of what doesn’t.