Here’s one thing everyone needs to do on their LinkedIn company pages today.
Create and use your company hashtag.
A company hashtag is a custom hashtag that is unique to
Here’s Why Your Company Needs a Branded Hashtag
New LinkedIn Feature: Company Pages Can Send and Receive Direct Messages
I’m excited about a new LinkedIn Company Page feature that was just rolled out globally where LinkedIn Company Pages can now direct message and send and receive messages, creating an
Eight Easy Ways to Enhance Your Social Media Presence
Companies and individuals often ask me how they can become stronger social media marketers.
I always say that it’s not hard to do IF you are committed, consistent and resourceful.
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day
11 Creative Ideas for Using LinkedIn Today
LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind
How to Develop a More Intentional Personal Brand
One of the smartest things I did was taking control of and building my personal brand. Having a strong brand has led to many professional opportunities and helped me in
Nine Ways to Effectively Use LinkedIn
I truly believe that every professional should be using LinkedIn every day. There is no other social media platform that enables you to quickly build and grow professional relationships, strengthen
10 Tips for What to Post on LinkedIn When You Aren’t Sure What to Post
People ask me all the time what to post on LinkedIn and how to do it consistently. It’s really not that hard because there is so much great content everywhere.
How to Ensure Your Social Media Efforts Don’t Lag Behind Your Competitors
Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric area roaming around with the dinosaurs?
Last weekend I went to the American Museum