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New LinkedIn Feature: How to Add a URL Link to Your Profile

By Stefanie M. Marrone on June 27, 2022
Posted in LinkedIn, Social Media
how to Add a URL to LinkedIn profile

Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.

It’s a visible…

How Law Firms Can Support Women After the Overturning of Roe v. Wade

By Stefanie M. Marrone on June 26, 2022
Posted in Legal marketing, Social Media
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This is a PSA to law firms to shift their messaging and pro bono efforts in the wake of the overturning of Roe v. Wade.

Boastful, self-serving social media posts…

10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level

By Stefanie M. Marrone on June 24, 2022
Posted in LinkedIn, Social Media
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The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.

Today, LinkedIn should be…

Why Storytelling is Key to Content Marketing Success Today

By Stefanie M. Marrone on June 20, 2022
Posted in Content Marketing, LinkedIn, Social Media
storytelling is the best marketing

Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out…

Why You Don’t Need to Post on LinkedIn Every Day

By Stefanie M. Marrone on June 14, 2022
Posted in LinkedIn, Social Media
The key to creating a successful and effective social media strategy is having intentional posts with purpose that support your business and brand

You don’t need to post on LinkedIn every day to be successful on LinkedIn. Wait, did Stefanie Marrone, the Social Media Butterfly herself just say that? Yes! Here’s what I…

Nine Ways to Enhance the Reach and Networking Power of Your Content

By Stefanie M. Marrone on June 8, 2022
Posted in Content Marketing, Social Media
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Today you really must use content marketing to amplify your marketing efforts. If you’re not, you’re not taking advantage of all of the tools you have to ensure that your…

13 Ways to Develop a Successful Social Media Strategy at Any Size Firm

By Stefanie M. Marrone on June 7, 2022
Posted in Branding, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media
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I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it

…

The Difference Between the Three LinkedIn Profile Levels and How to Achieve Them

By Stefanie M. Marrone on June 5, 2022
Posted in LinkedIn, Social Media
LinkedIn Success Tips

Have you ever wondered what are the levels of LinkedIn profiles and how you can achieve a more advanced profile. I am asked this question quite often so I thought…

Five Steps to Create a Successful Social Media Strategy

By Stefanie M. Marrone on June 3, 2022
Posted in Content Marketing, Social Media
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Do you have a social media strategy or are you just posting occassionally or even regularly without goals and concrete direction?

If you don’t, you need to create one ASAP…

How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company

By Stefanie M. Marrone on May 31, 2022
Posted in Content Marketing, Diversity & Inclusion, LinkedIn, Social Media
create an impactful and genuine Pride Month social media campaign

By Paula Edgar and Stefanie Marrone

June is Pride Month, which offers companies of all kinds a unique opportunity to celebrate, show support and raise awareness for LGBTQIA+ rights on…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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