I used to have no idea what I was doing on LinkedIn. Then I changed my entire strategy.
First I started listening. I looked at the posts of others who
How I Became Successful on LinkedIn
The Section of Your LinkedIn Profile You’re Probably Overlooking but Shouldn’t
It’s important to fill out the experience section of your LinkedIn profile in addition to the About section (your bio).
A lot of people think that if they have their
Why You Should Occasionally Unplug From Social Media
These are my puppies and my nephew and niece.
Why am I posting photos of them here? (I also posted a version of this post on LinkedIn.)
Well because what
How Much Responsibility Do You Have to Share Content on LinkedIn That Is Produced by Your Company/Firm?
How much responsibility do you have to share content that is produced by your company/firm? Absolutely none.
I see a lot of people who feel that they have to share
Why You Should Create a Hashtag Strategy for LinkedIn Today
One of the worst things you can do is just make up hashtags or choose them without doing research on them. Many smart business professionals do this for their companies
An Example of What Not to Post on LinkedIn: How Commenting on a Post Can Damage Your Brand
I am a big believer that using comments to boost your brand on LinkedIn and other social platforms can be a great visibility tool – but I never thought I
Why You Should Use the Tagging Feature in Your LinkedIn Posts
Tagging is a feature on all social networks that enables you to mention people, entities, organizations or companies in a post. But you should only do this when they are
Five Ways to Create a More Effective Content Marketing Strategy
Did you know that 27 million pieces of content are being distributed on a daily basis?
That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.
It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.
Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.
Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.
Here’s how.
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
Case Study on How I Increased a Law Firm’s Presence on LinkedIn
LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to