I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
12 Ways to Strengthen Your Professional Relationships and Bring in More Business
No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast
How to Make Podcast Appearances Part of Your Marketing Strategy
Incorporating podcast appearances into your marketing strategy is an effective way to expand your reach, build your personal brand and connect with new audiences. Being a podcast guest can be
Women Who Wow: Rebecca Edwards Hnatowski
In this installment of Women Who Wow, get to know Rebecca Edwards Hnatowski, the Senior Marketing and Business Development Manager at Williams Mullen. Rebecca helps attorneys grow relationships with
Simple Ways Lawyers Can Market Themselves During the Summer
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day
Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts
In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies is crucial. One such area that is transforming how law firms are marketing themselves is artificial intelligence (AI).
10 Ways to Creatively Repurpose Your Podcast Content
Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.
So many companies and individuals create good content – such as podcasts – but
How Law Firms Can Build a Stronger Internal Culture
It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise
11 Creative Ideas for Using LinkedIn Today
LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind