Every business professional should have more than 500 LinkedIn connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively.
While the number of connections you have shouldn’t…
I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business…
I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind…
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had…
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of…