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How Lawyers and Law Firms Can More Effectively Promote Their Successes on Social Media

By Stefanie M. Marrone on July 7, 2022
Posted in LinkedIn, Social Media
How Lawyers and Law Firms Can More Effectively Promote Successes on Social Media

Social media tip: Make your posts about your audience and less about you, especially when promoting a success. Make sure to give value and educate others and to show …

The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today

By Stefanie M. Marrone on July 6, 2022
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Lead Generation, Legal marketing, Marketing, Personal Branding, Sales Coaching
The tactic you must incorporate into your marketing strategy… publish client alerts and blog posts

The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.

They are one of the most effective ways to engage with clients…

Join the Legal Marketing Association’s Virtual Program with Me on Best Practices for Using LinkedIn to Build Your Brand, Network and Business

By Stefanie M. Marrone on July 5, 2022
Posted in Events, LinkedIn
2022 Summer Series Part Two Best Practices for Using LinkedIn in 2022 and Beyond to Build Your Brand, Network, and Business

Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make…

The Important Connection Between LinkedIn and High Domain Authority

By Stefanie M. Marrone on July 5, 2022
Posted in LinkedIn, Social Media
My Google Search Results - you can see that my LinkedIn profile appeared as the #1 search result underscoring its importance (1)

Whether you believe in the power of LinkedIn or not, LinkedIn is so important for your personal brand and your business.

LinkedIn has very high-domain authority, meaning whether you…

11 Ways to Build Your Brand and Business During the Summer

By Stefanie M. Marrone on July 1, 2022
Posted in Business Development, Legal marketing, Personal Branding
Here are some ideas for how you can build your brand and business during the summer

As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp…

Five Steps to Grow and Nurture Your LinkedIn Presence and Network

By Stefanie M. Marrone on June 28, 2022
Posted in LinkedIn, Social Media
How to grow and nurture your LinkedIn connections

What do LinkedIn and a plant have in common? Well, think of LinkedIn like a plant that needs care and nurturing in order to grow and flourish.

That means not…

New LinkedIn Feature: How to Add a URL Link to Your Profile

By Stefanie M. Marrone on June 27, 2022
Posted in LinkedIn, Social Media
how to Add a URL to LinkedIn profile

Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.

It’s a visible…

10 Easy and Effective Ways to Take Your LinkedIn Presence to the Next Level

By Stefanie M. Marrone on June 24, 2022
Posted in LinkedIn, Social Media
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The summer is a great time to hit the reset button on your marketing efforts and focusing on LinkedIn should be an integral part of that.

Today, LinkedIn should be…

How to Write Better Client Alerts and Blog Posts

By Stefanie M. Marrone on June 21, 2022
Posted in Content Marketing
writing better alerts (Instagram Post)

One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader…

Easy Ways for Lawyers to Generate New Business

By Stefanie M. Marrone on June 16, 2022
Posted in Business Development, Business Referrals
eggs in basket

I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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