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20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime

By Stefanie M. Marrone on July 13, 2022
Posted in Marketing, Personal Branding, Social Media
What to do when your engagement is low

Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s …

How to Use LinkedIn’s People Who Viewed Section to Your Advantage

By Stefanie M. Marrone on July 12, 2022
Posted in LinkedIn, Social Media
How to Use LinkedIn's People Who Viewed Section to Your Advantage

Do you look at LinkedIn’s People Also Viewed section on your profile? If not you should! It gives you a treasure trove of information on who LinkedIn thinks is in…

Eight Effective Ways to Enhance Your Social Media Presence

By Stefanie M. Marrone on July 10, 2022
Posted in LinkedIn, Marketing, Social Media
43A2F798-3F38-4123-B903-38B55777013B

People often ask me how they can become stronger social media marketers both for themselves and their companies.

I always say that it’s not hard to do IF you are…

How Lawyers and Law Firms Can More Effectively Promote Their Successes on Social Media

By Stefanie M. Marrone on July 7, 2022
Posted in LinkedIn, Social Media
How Lawyers and Law Firms Can More Effectively Promote Successes on Social Media

Social media tip: Make your posts about your audience and less about you, especially when promoting a success. Make sure to give value and educate others and to show …

The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today

By Stefanie M. Marrone on July 6, 2022
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Lead Generation, Legal marketing, Marketing, Personal Branding, Sales Coaching
The tactic you must incorporate into your marketing strategy… publish client alerts and blog posts

The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.

They are one of the most effective ways to engage with clients…

The Important Connection Between LinkedIn and High Domain Authority

By Stefanie M. Marrone on July 5, 2022
Posted in LinkedIn, Social Media
My Google Search Results - you can see that my LinkedIn profile appeared as the #1 search result underscoring its importance (1)

Whether you believe in the power of LinkedIn or not, LinkedIn is so important for your personal brand and your business.

LinkedIn has very high-domain authority, meaning whether you…

11 Ways to Build Your Brand and Business During the Summer

By Stefanie M. Marrone on July 1, 2022
Posted in Business Development, Legal marketing, Personal Branding
Here are some ideas for how you can build your brand and business during the summer

As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp…

Five Steps to Grow and Nurture Your LinkedIn Presence and Network

By Stefanie M. Marrone on June 28, 2022
Posted in LinkedIn, Social Media
How to grow and nurture your LinkedIn connections

What do LinkedIn and a plant have in common? Well, think of LinkedIn like a plant that needs care and nurturing in order to grow and flourish.

That means not…

New LinkedIn Feature: How to Add a URL Link to Your Profile

By Stefanie M. Marrone on June 27, 2022
Posted in LinkedIn, Social Media
how to Add a URL to LinkedIn profile

Here’s a new LinkedIn feature you may not know about: You can now add an external clickable URL link in the top area/introductory section of your profile.

It’s a visible…

Easy Ways for Lawyers to Generate New Business

By Stefanie M. Marrone on June 16, 2022
Posted in Business Development, Business Referrals
eggs in basket

I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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